Feb 102017

In 1961, Gibson introduced the double-cutaway Les Paul to replace the original version, which had been endorsed by guitarist Les Paul since being developed in 1952. Redesigned in response to falling market demand in the face of competition from Fender’s lighter, curvier, more-contoured Stratocaster, the guitar was re-named SG (for “solid guitar”) during the 1963
Keith Richards’ 1963 Gibson SG Custom
Source: Vintage Guitar – Magazine